For brands01
Your brand’s
next market.
Have a food and beverage concept and need a partner in Portugal? Let’s understand your brand, your objectives and the right way to work together.
Introduce my brandPortugal · Brand Development & Operations
Good brands.
New places.
We connect food and beverage brands with Portugal. From development to day-to-day operations, we lay the foundations for the next opening.
From a brand’s vision
to the life of a store.
Brand developmentLocal operationsFranchising
Explore01The Group
Where brands
meet new markets.
A strong expansion starts with the right connection.
Expansion Group brings together food and beverage brands, local partners and prospective franchisees. Our focus is Portugal: understanding the context for each concept, structuring operations and preparing for growth.
We work between the brand’s vision and the reality of the store, bringing identity, customer experience and execution together.
Connecting each brand’s identity with the ambition of the people who grow it.
02What we do
From a first conversation
to the next opening.
Development, operations and expansion, considered as parts of the same project.
01Brand development
Define the concept’s place in Portugal and shape a clear partnership proposal while respecting the brand’s original identity.
- Local positioning
- Partnership model
- Market entry plan
02Local operations
Translate the brand promise into store processes: operational planning, team preparation and coordination of the customer experience.
- Store preparation
- Operating processes
- Local coordination
03Franchising & expansion
Introduce the project to prospective franchisees and support the journey from initial interest to evaluating a new opening.
- Partner qualification
- Location assessment support
- Opening coordination
03Our brands
Every brand has a story.
This is our first.
Official brand images from SpainBrand in focus / 01
CAKEME
An artisan cheesecake brand born in Spain. CAKEME is Expansion Group’s first brand development project in Portugal, with a distinctive identity and a product-led concept.
Portugal · Project in development
- Concept
- Artisan cheesecake
- Market
- Portugal
Territory availability, store formats and partnership terms are subject to project assessment.
Your brand’s
For franchisees02
Your next store
starts here.
Want to open a business with a brand? Tell us about the city, your project’s stage and your experience. Our first conversation helps us understand the fit.
Explore a partnership04Our approach
A clear view of
every next step.
A path agreed together, shaped by the brand and the maturity of each project.
- 01
Understand
Get to know the brand, the partner, the market and the objectives.
- 02
Structure
Define the scope, responsibilities and decision criteria.
- 03
Prepare
Coordinate the steps needed for operations or a store opening.
- 04
Support
Review operations and prepare for the next expansion opportunities.
Before we begin
Good questions.
Clear answers.
I own a brand. When should I get in touch?
We can start when you are exploring the Portuguese market or when you already have an expansion plan. Share your concept, current position and the kind of partnership you are looking for.
Do I need experience in food and beverage to become a franchisee?
Suitability is considered for each project. We would like to understand your experience, availability to manage a store, preferred region and investment capacity.
What investment and opening timeline should I expect?
They depend on the brand, format, location, premises and partnership scope. Terms follow an assessment. We do not publish profitability forecasts or opening timelines without a project-specific basis.
Does Expansion Group work only in Portugal?
Portugal is the focus of this first stage. If your project involves another market, share the context so we can consider the fit.
05Get in touch
Let’s take
the next step.
Tell us what you have in mind. A brand to develop, a store to open, or a partnership to explore.
contact@expansiongroup.eu sales@expansiongroup.eu Portugal · Brands & franchising